Brand Identity

Hola! Mariana and I created a brand identity prism to get a better understanding of who this band is. This prism allowed us to delve more into the band and painted a better picture for us. Which will help us create a cohesive music promotion package.







Physique: Electric Gypsies’ logo is red. The red color was chosen because it is the color of blood and passion. Indicating that this band loves what they do. The color signifies strength, courage and power. Something that the band wants to represent and live up too.

Relationship: The relationship between the consumer and the band is for it to be friendly. For the consumer to be able to relate to the band and its members.
               Reason why Mariana and I are leaning into creating a music video that shows their        

               personalities. So the consumers can get to know who this band is.

Reflection: The specific characteristics of the target audience are those individuals who love classic rock. Individuals who are full of energy.

Personality: The band strives to communicate a brand that is engaging, different. The band wants to be unique and transmit a sense of being carefree and yourself.

Culture: The band wants for their audience to stay true to themselves. To love what they love, no matter what.

Self-image: The audience should see themselves as fun, carefree and feel young.

Stay rad!

SABRI